Style sheet
Short, and binding for every frame below.
Palette
- Ink is the space. The devices float on it, and their screens are the light in the frame.
- Canvas is the type on the ink, and the portal’s own pages.
- Orange is for the kickers, the brand mark and money that has moved. One accent, one meaning.
- The portal’s status chips appear only inside its own notifications:
Type
- Saira Semi Condensed, self-hosted from
video/fonts/saira/(SIL Open Font License). - Display 600 to 700, tracking −0.01em: titles 84 px, lines 50 px on the films’ 1280 by 720 grid (1.5 times that at 1080p).
- Kickers in small capitals, orange, 700, tracking 0.2em, with “///” in front: “/// YOU INTRODUCE”, “/// WE ONBOARD”, “/// YOU EARN”.
- Tag “Illustrative figures” on every frame, 20 px, bottom right.
Devices
- Phones: a graphite frame, a thin even bezel and a plain camera dot, with no maker’s marks. The adviser’s phone is in front, the client’s behind it: smaller, higher, with a green wallpaper to the adviser’s blue.
- Laptop: front-on, a thin lid on a slab base, no logo. The portal’s real pages fill its screen.
- Messages and notifications: drawn as light, rounded cards in the brand’s type. They are WhatsApp-like and iOS-like, and copies of neither.
- Devices sit whole in the frame. The one exception is frame 6, where the adviser’s phone passes out of focus in the foreground.
Motion
- One continuous, slow camera across the ink. There are no hard cuts.
- Devices drift in and out, and the camera moves between them, never into a screen: no push-ins on the UI.
- Notifications slide in, and they are the transitions between beats.
- One thing moves at a time. Type arrives line by line, on its phrase of the voiceover.
- Repeated steps run slow, then fast, then slow: the paid months on the wall land that way.
- Every hold lasts at least 2.5 s, so it can be read. The end frame holds at least 4 s, with no fade-out.
The film in twelve frames
One continuous, slow camera across a calm ink space. The devices drift in, the notifications slide in as the transitions between beats, and there are no hard cuts. Select a frame to jump to it.
Hook
0:00 to 0:15
The clients’ own words, arriving on the adviser’s phone.


Two alternative first frames
Either can replace frames 1 and 2; the film then carries on from frame 3.


The answer
0:15 to 0:25
The three benefits as large type.

1. You introduce
0:25 to 0:37
The reply goes out with the approved template; the client’s phone pings; a glimpse of the Share page.


2. We onboard
0:37 to 0:50
The specialist’s message lands on the client’s phone; the portal shows every stage.


3. You earn
0:50 to 1:02
The statement, then the paid months building up with “Paid to date”.


The no-brainer
1:02 to 1:10
Large type.

Close
1:10 to 1:20
The first client’s reply, then the end card.


Script notes and sources
Where the script and the frames didn’t fit well, and where every screen came from.
Script lines that didn’t fit the frames well
- “paid around the 28th of every month” (frame 9). The films keep “every month” out, because months under £100 roll into the next payout. On screen it is “Paid around the 28th.” The voiceover needs the same fix, for example the portal’s own “paid around the 28th of the following month”.
- The reply in frame 4. The approved WhatsApp template is a soft mention (“Quick one: if you ever move money abroad…”), so as the answer to “Our payment app has frozen £80k” it reads as if the adviser hadn’t read the message. A short reply template, or a first line the adviser types above it, would fit the story.
- “a dedicated specialist” (frame 3), where the template and the portal say “a named specialist”. One word for both.
- The answer (frame 3) is 28 words for a 10 s slot: 11 to 12 s at a calm pace. On screen, “in the currencies they need” stays in the voiceover, and the third benefit is shortened to “Checks sorted before a large payment, not after.”
- “Become the partner your clients thank you for.” (frame 11) has no words on screen; the client’s reply carries it. If the film autoplays muted on the page, set it as a line.
- “nothing extra for your client” (frame 10) isn’t in the earlier films’ approved claims that I could find, so it is worth confirming before it goes on screen.
Where the portal screens come from
| Brightwater's Share page | clips-partner/02-share.mkv | 0.30 s |
| Brightwater's pipeline (Your Pipeline) | social/clips/04-pipeline.mkv | 0.30 s |
| Brightwater's Aug 2026 statement, line items | clips-partner/08-statement.mkv | 0.30 s |
| Brightwater's pipeline, full frame height | social/clips/04-pipeline.mkv | 0.30 s |
| Brightwater's Aug 2026 statement, with clients (alternative A) | clips-partner/10-top.mkv | 0.80 s |
- Each screen is a recorded frame at rest, before the overlay’s highlight lands, with the side panel cropped away.
- In the 4.4 recordings the partner’s own pages exist only framed in (the pipeline at about 1.4 times), so the laptop shows those framings: real pages, larger than they would sit on a laptop, and without the portal’s sidebar. The film would record them whole, at 100%, in a laptop-sized window.
- No recorded tray has a Trading item. The 13 October tray has Activated, In review and two Signed up; the earlier trays have sign-ups and a paid statement. So the four stage notifications in frame 7 are drawn, for Kestrel Digital Studio (C-1248), which the demo data has at Activated, awaiting its first trade. Recording frame 7 needs that first trade in the data.
- The phone test scales the recorded desktop page onto a phone. It shows how the recorded screens hold up at phone size, not the portal’s own mobile layout, which was never recorded.
- Drawn for this board: the phones, the laptop, every message and notification, and the wall in frame 9, in the films’ own tile style, with the partner film’s figures (its cue sheet’s paid months, the scheduled month and Paid to date, 8,299.74 GBP).
- The clients are the demo data’s: Kestrel Digital Studio, Willow Lane PR and Elm & Oak Social, and in alternative A, Harbour & Finch, Northwind and Tidemark. Clare Ashworth and Hannah are invented. The times on the phones are illustrative.
Open questions
Three calls for Stevan, Ingrid and Phil, each with a recommendation.
Should the portal sit on a phone or a laptop?
Recommendation
A laptop.
- The same page reads 2.5 times larger on the laptop. In frame 7, the “Your Pipeline” title stands 44 px tall in a 1920 frame. On a phone in the same composition it is 18 px. Watched on a phone, with the film 390 px wide, that is 9 px against 3.6 px, and the status chips shrink to a pixel.
- A phone can’t hold the page whole. The portal does have a phone layout: below 992 px the sidebar folds into a menu, and below 480 px the six stages stack into one column, with the banner and the referrals beneath them. The page becomes a scroll, so a phone shows one part of it at a time, and the film would have to scroll inside the screen. That layout has never been recorded, and the portal is down.
- It keeps the roles clear. The phones carry the people and the laptop carries the record. Everything the viewer has to read sits on a phone, in a notification or in large type. Nothing depends on reading the laptop.
- If the portal should be on a phone after all, it needs a new recording of that phone layout once the portal is back, and beats built around one part of a page at a time.


At phone size, 390 px wide, as most people will meet it


75 seconds, or tighten to 60?
Recommendation
Keep about 75 s on the page.
- The voiceover is 152 words. At a calm 150 words a minute that is about 61 s, and 73 to 75 s with a breath between beats and the 4 s end hold.
- Sixty seconds means losing about 30 words, or reading faster. The earlier films’ lesson was fewer beats, never faster ones.
- Someone who opens the Partnerships page has come to find out; the 30 s cut does the short job elsewhere.
If it has to be 60, these cuts get there without rushing
- Hook: “So when something goes wrong abroad, they ask you who can help.”
- The answer: drop “in the currencies they need”, and say “checks before a large payment, not after”.
- Frame 5: drop “with ready-made messages that do the explaining for you” (frame 4 already shows one).
- Frame 7: “You follow every step.”
- Drop the fourth hook message, the villa deposit.
Which beats make the 30 s cut?
Recommendation
Frames 2, 4, 7, 9, 11 and 12.
- It keeps the story’s spine: the problem in the client’s words, the introduction, the portal, the money and the thanks.
- It leaves out the answer card, the Share page, the specialist’s message, the statement and the no-brainer.
- It needs its own voiceover, one short line a beat, about 47 words:
“When a client’s payment gets frozen, they ask you who can help. Introduce them in a minute. We onboard them; you track every step. Then every time they trade, you earn. Become the partner your clients thank you for. Introduce a client once. We do the rest.”





